Bay Area · 19 grocers · Fragmented❄️ heat 0 · COOL
the other pastries aisle
Bay Area's other pastries aisle is a fragmented shelf spread across many brands: 79 products from 35 brands across 19 grocers. Store brands hold 5%. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
79
products
35
brands
$8.97
avg price
$0.99-$19.00
typical range
More in Pastries
Who owns the shelf
brands by share of the other pastries shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
6 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the other pastries products in the most Bay Area grocers · widest distribution first.
St Pierre 6 ct, Butter, Brioche Waffles, Belgian Waffles, 10.6 oz
$8.895 grocers
Oakrun Farm Bakery Crumpets, Plain
$3.494 grocers
Delite Bakery Crumpets
$4.394 grocers
no image
Leadbetter’s Circle French Pastry
$14.994 grocers
no image
Biancoforno Pastry With Apricot
$6.493 grocers
Wholly Wholesome Organic Pie & Pastry Dough
$8.293 grocers
Svenhard's Breakfast Claw Pastries
$8.393 grocers
Svenhard's Swedish Bakery Raisin Snails
$8.393 grocers
Belgian Boys Refrigerated Bite-Sized Pancakes
$10.992 grocers
no image
Dan Bailey, A Montana Corp. Bulk of Hispanic Pastries
$0.991 grocer