Bay Area · 15 grocers · Contested❄️ heat 0 · COOL
the croissants aisle
Bay Area's croissants aisle is a fragmented shelf spread across many brands: 72 products from 23 brands across 15 grocers. pasquier owns the most shelf · 44% of SKUs, ahead of simple joys bakery. Store brands hold 14%. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
72
products
23
brands
$7.77
avg price
$3.81-$11.73
typical range
More in Pastries
Who owns the shelf
brands by share of the croissants shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
4 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
38
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0-100.
Top products
the croissants products in the most Bay Area grocers · widest distribution first.
Pasquier Brioche Butter Croissant
$6.496 grocers
Pasquier Brioche Chocolate Croissants
$6.595 grocers
La Boulangerie Croissant Toast
$8.994 grocers
WHOLE GRAIN BAKERY, Plain Croissant
$6.493 grocers
Pasquier Almond Croissants, Proof & Bake
$7.693 grocers
Café Valley Bakery Croissants, Petite
$7.893 grocers
St Pierre 10 ct, All Butter, Croissants, Croissants, 7.4 oz
$8.793 grocers
Simple Joys Bakery All Butter Mini Croissants
$5.892 grocers
Simple Joys Bakery Cheese Mini Croissants
$6.492 grocers
Simple Joys Bakery Apple Filled Croissant
$7.092 grocers