Bay Area · 16 grocers · Locked up
the flours & meals aisle
Bay Area's flours & meals aisle is a concentrated shelf a few brands dominate: 56 products from 9 brands across 16 grocers. malibu mylk owns the most shelf · 67% of SKUs, ahead of barlean's. Store brands hold 7%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 74/100).
56
products
9
brands
$8.45
avg price
$0.34-$0.93 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the flours & meals shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
46
medTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the flours & meals products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Whole Ground Flaxseed Meal, Organic
$6.6910 grocers
Bob's Red Mill Flaxseed Meal, Whole Ground
$5.499 grocers
Bob's Red Mill Golden Flaxseed Meal, Organic
$5.598 grocers
Malibu Mylk Flax Mylk, Organic, Unsweetened
$6.994 grocers
Spectrum Flaxseed, Organic, Premium, Ground
$9.894 grocers
Bob's Red Mill Golden Flaxseed Meal
$6.692 grocers
Malibu Mylk Flax Mylk, Organic, Original
$6.992 grocers
Bob's Red Mill Flaxseed Meal
$8.692 grocers
Bob's Red Mill Brown Flaxseed Meal, Organic
$11.792 grocers
O Organics Flaxseed Meal, Golden
$4.991 grocer