Bay Area · 2 grocers · Greenfield
the nail care aisle
Bay Area's nail care aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 2 grocers. earth therapeutics owns the most shelf · 50% of SKUs, ahead of piggy paint. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
6
products
5
brands
$9.07
avg price
$11.01-$17.39 /oz
typical range
Zoom in
this aisle breaks into 3 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the nail care shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the nail care products in the most Bay Area grocers · widest distribution first.
