the broth & stock aisle
Bay Area's broth & stock aisle is a fragmented shelf spread across many brands: 589 products from 42 brands across 21 grocers. pacific foods owns the most shelf · 23% of SKUs, ahead of kettle & fire. Store brands hold 4%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
Zoom in
this aisle breaks into 2 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the broth & stock shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the broth & stock products in the most Bay Area grocers · widest distribution first.
