the baking supplies aisle
Bay Area's baking supplies aisle is a fragmented shelf spread across many brands: 917 products from 118 brands across 22 grocers. betty crocker owns the most shelf · 16% of SKUs, ahead of india tree. Store brands hold 2%. The shelf leans vegan · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 15 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the baking supplies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the baking supplies products in the most Bay Area grocers · widest distribution first.
