San Francisco · 3 grocers · Niche
the baking powder aisle
San Francisco's baking powder aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. rumford owns the most shelf — 71% of SKUs, ahead of bob's red mill. The shelf leans dairy-free — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).
7
products
2
brands
$6.25
avg price
$5.59–$6.59
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the baking powder shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
29%
Gluten-Free
29%
Seed-Oil-Free
29%
Vegan
29%
Market structure
11
lowBrand competition
how many brands compete
27
lowVariety of offers
how differentiated the shelf is
59
medTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.