Bay Area · 20 grocers · Greenfield
the baking powder aisle
Bay Area's baking powder aisle is a competitive shelf with clear leaders: 48 products from 10 brands across 20 grocers. rumford owns the most shelf · 52% of SKUs, ahead of clabber girl. Store brands hold 2%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
48
products
10
brands
$5.80
avg price
$0.42-$1.19 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the baking powder shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the baking powder products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Baking Powder
$5.4910 grocers
Clabber Girl Baking Powder, Double Acting, Gluten Free, 8.1 ounces
$4.299 grocers
Rumford Baking Powder
$2.997 grocers
Rumford Baking Powder
$5.297 grocers
Otto's Naturals Grain-Free Baking Powder, Corn-Free, Nightshade-Free
$7.795 grocers
Sprouts Baking Powder
$2.991 grocer
Essential Everyday Baking Powder
$3.591 grocer
Argo Baking Powder, Double Acting
$3.591 grocer
BestYet Baking Powder Double Acting
$3.891 grocer
Revolution Tea Translucent Baking Powder
$10.991 grocer
