Bay Area · 18 grocers · Greenfield
the sprinkles aisle
Bay Area's sprinkles aisle is a fragmented shelf spread across many brands: 119 products from 13 brands across 18 grocers. india tree owns the most shelf · 40% of SKUs, ahead of wilton. Store brands hold 1%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
119
products
13
brands
$6.71
avg price
$1.27-$3.52 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the sprinkles shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
51
medBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the sprinkles products in the most Bay Area grocers · widest distribution first.
Watkins Rainbow Sprinkles
$4.996 grocers
Betty Crocker Sprinkles, Stars
$2.194 grocers
Betty Crocker Rainbow Mix Decorating Decors
$2.594 grocers
Betty Crocker Blue Sugar Sprinkles
$2.694 grocers
India Tree Sparkling Sugar, Holiday Red
$6.994 grocers
Watkins Chocolate Sprinkles
$4.993 grocers
India Tree Sparkling Sugar, Hot Pink
$6.493 grocers
India Tree Sparkling Sugar, Electric Blue
$6.993 grocers
India Tree Carnival Mix
$7.193 grocers
India Tree Sparkling Sugar, Bright White
$7.193 grocers
