Bay Area · 21 grocers · Contested
the bread crumbs aisle
Bay Area's bread crumbs aisle is a fragmented shelf spread across many brands: 147 products from 27 brands across 21 grocers. aleia's owns the most shelf · 47% of SKUs, ahead of kinnikinnick. Store brands hold 3%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
147
products
27
brands
$5.94
avg price
$0.27-$0.92 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the bread crumbs shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
78
highBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the bread crumbs products in the most Bay Area grocers · widest distribution first.
Kikkoman Panko Japanese style bread crumbs
$2.9914 grocers
Progresso Italian Style Bread Crumbs
$1.699 grocers
Progresso Plain Style Bread Crumbs
$1.698 grocers
Edward & Sons Organic Breadcrumbs, Italian Herbs
$7.698 grocers
Schär Bread Crumbs, Gluten-Free
$4.797 grocers
Aleia's Original Real Panko, Gluten Free
$8.797 grocers
Kinnikinnick Bread Crumbs, Panko Style
$6.496 grocers
Edward & Sons Panko, Organic
$7.696 grocers
Aleia's Italian Bread Crumbs, Gluten Free
$9.096 grocers
Progresso Garlic and Herb Bread Crumbs
$1.695 grocers
