San Francisco · 3 grocers · Niche
the baking soda aisle
San Francisco's baking soda aisle is a niche shelf with only a handful of brands: 8 products from 4 brands across 3 grocers. bob's red mill owns the most shelf — 38% of SKUs, ahead of arm & hammer. The shelf leans dairy-free — 13% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).
8
products
4
brands
$3.32
avg price
$1.49–$4.69
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the baking soda shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
13%
Gluten-Free
13%
Seed-Oil-Free
13%
Vegan
13%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.