Bay Area · 11 grocers · Greenfield
the pie crusts aisle
Bay Area's pie crusts aisle is a competitive shelf with clear leaders: 25 products from 10 brands across 11 grocers. keebler owns the most shelf · 58% of SKUs, ahead of athens. Store brands hold 4%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
25
products
10
brands
$6.91
avg price
$3.59-$14.84
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the pie crusts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the pie crusts products in the most Bay Area grocers · widest distribution first.
Keebler Ready Crust 9-Inch Graham Cracker Pie Crust, Premade Pie Crust For Baking And No-Bake, 6 oz
$4.495 grocers
Athens Baked Phyllo Shells
$3.594 grocers
Keebler Ready Crust 10-Inch Graham Cracker Pie Crust, Premade Pie Crust For Baking And No-Bake, 9 oz
$5.593 grocers
Keebler Ready Crust Mini Graham Cracker Pie Crusts, Premade Pie Crusts For Baking And No-Bake, 6 ct, 4 oz
$4.792 grocers
Dufour Pastry Kitchens Pie Crust
$14.492 grocers
Jus-Rol Rich and Buttery Pie Crust
$3.991 grocer
Signature SELECT Pie Crusts, 9-Inch
$4.691 grocer
Keebler Ready Crust 9-Inch Chocolate Pie Crust, Premade Crust For Baking And No-Bake, 6 oz
$4.791 grocer
Mi-Del Pie Crust, Gluten Free, Graham Style, 9 Inch Size
$5.591 grocer
World Market La Genoise 8 Inch Italian Tart Shell
$6.291 grocer
