Scanning the aisle…
Bay Area's bread flour aisle is a competitive shelf with clear leaders: 60 products from 11 brands across 21 grocers. central milling company owns the most shelf · 75% of SKUs, ahead of farmer direct foods. Store brands hold 3%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 85/100).
brands by share of the bread flour shelf.
store-brand share: 3% · scores 0-100.
the bread flour products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.