San Francisco · 3 grocers · Leader-led
the brown sugars aisle
San Francisco's brown sugars aisle is a competitive shelf with clear leaders: 21 products from 5 brands across 3 grocers. wholesome owns the most shelf — 48% of SKUs, ahead of india tree. The shelf leans organic — 29% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 70/100).
21
products
5
brands
$7.53
avg price
$3.85–$9.99
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the brown sugars shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
29%
Vegan
19%
Gluten-Free
14%
Low calorie
10%
Low sugar
10%
Plant-Based
10%
Seed-Oil-Free
10%
Dairy-Free
10%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.