Bay Area · 20 grocers · Contested
the brown sugars aisle
Bay Area's brown sugars aisle is a fragmented shelf spread across many brands: 203 products from 18 brands across 20 grocers. wholesome owns the most shelf · 31% of SKUs, ahead of c&h. Store brands hold 2%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
203
products
18
brands
$7.35
avg price
$0.17-$0.69 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the brown sugars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined.
Market structure
63
medBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the brown sugars products in the most Bay Area grocers · widest distribution first.
Wholesome Light Brown Sugar
$7.4913 grocers
C&H Premium Pure Cane Dark Brown Sugar
$2.1912 grocers
Big Tree Farms Regenerative Organic Brown Coconut Sugar
$6.2912 grocers
India Tree Sugar, Demerara
$7.6912 grocers
Wholesome Organic Dark Brown Sugar
$7.4911 grocers
C&H Premium Pure Cane Light Brown Sugar
$2.1910 grocers
India Tree Muscovado, Dark
$7.9910 grocers
WOODSTOCK Organic Turbinado Sugar
$5.598 grocers
WOODSTOCK Organic Brown Sugar
$5.598 grocers
Wholesome Organic Turbinado Sugar
$7.298 grocers
