Bay Area · 20 grocers · Contested
the brownie mixes aisle
Bay Area's brownie mixes aisle is a fragmented shelf spread across many brands: 115 products from 19 brands across 20 grocers. cadbury dairy milk owns the most shelf · 100% of SKUs. Store brands hold 1%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 72/100).
115
products
19
brands
$7.67
avg price
$0.22-$0.95 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the brownie mixes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Gluten-Free
2%
Market structure
65
medBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the brownie mixes products in the most Bay Area grocers · widest distribution first.
GHIRARDELLI Double Chocolate Premium Brownie Mix, Includes Chocolate Chips
$5.9911 grocers
Duncan Hines Family Size Chewy Fudge Brownie Mix
$1.998 grocers
Bob's Red Mill Baking Mix, Fudgy Brownie
$3.398 grocers
Bob's Red Mill Brownie Mix, Gluten Free
$4.497 grocers
Simple Mills Almond Flour Brownie Baking Mix
$9.497 grocers
Miss Jones Baking Co. Baking Mix, Organic, Brownie
$7.496 grocers
King Arthur Baking Company Gluten Free Fudge Brownie Mix, Non-GMO Project Verified, Certified Kosher
$7.796 grocers
Betty Crocker Favorites Fudge Brownie Mix
$4.494 grocers
GHIRARDELLI Chocolate Supreme Premium Brownie Mix, Includes Chocolate Syrup
$5.993 grocers
GHIRARDELLI Ultimate Chocolate Premium Brownie Mix, Includes Chocolate Syrup and Chips
$5.993 grocers