Bay Area · 12 grocers · Greenfield
the other baking morsels aisle
Bay Area's other baking morsels aisle is a competitive shelf with clear leaders: 18 products from 7 brands across 12 grocers. missy j's owns the most shelf · 71% of SKUs, ahead of azure standard. Verdict: greenfield · wide open · room for a new brand (opportunity 76/100).
18
products
7
brands
$14.92
avg price
$0.77-$3.50 /oz
typical range
More in Baking Supplies
Who owns the shelf
brands by share of the other baking morsels shelf.
Market structure
32
lowBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other baking morsels products in the most Bay Area grocers · widest distribution first.
Missy J's Carob Chips
$11.694 grocers
Reese's Peanut Butter Baking Chips
$7.593 grocers
Navitas Organics Cacao Butter Wafers
$16.093 grocers
Navitas Organics Organic Semi-Sweet Cacao Wafers
$18.893 grocers
World Market Gerrit's Sour Satellite Wafers Set of 2
$6.181 grocer
HEATH BITS O' BRICKLE English Toffee Baking Bits Bag, 8 oz
$7.991 grocer
Toll House Pumpkin Spice Morsels
$7.991 grocer
no image
Missy J's Mint Carob Chips
$12.491 grocer
no image
Azure Standard Organic Peanut Butter Chips with Coconut Sugar
$24.891 grocer