Bay Area · 15 grocers · Contested
the canned poultry aisle
Bay Area's canned poultry aisle is a fragmented shelf spread across many brands: 35 products from 11 brands across 15 grocers. valley fresh owns the most shelf · 100% of SKUs. Store brands hold 17%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 65/100).
35
products
11
brands
$6.16
avg price
$0.79-$1.66 /oz
typical range
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the canned poultry shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
3%
Gluten-Free
3%
Organic
3%
Market structure
46
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 17% · scores 0-100.
Top products
the canned poultry products in the most Bay Area grocers · widest distribution first.
Swanson's White Premium Chunk Canned Chicken Breast in Water
$2.797 grocers
Wild Planet Chicken Breast, Organic, Roasted
$5.595 grocers
Underwood Spread, Chicken
$3.893 grocers
VALLEY FRESH 100% Natural* Premium White Chunk Chicken Breast with rib meat, 10 oz.
$5.993 grocers
Swanson's White Premium Chunk Canned Chicken Breast in Water
$5.692 grocers
Good & Gather Chunk White Premium Chicken In Water
$1.491 grocer
Good & Gather Chunk White Premium Chicken In Water
$2.691 grocer
Signature SELECT Chunk 98% Fat Free Chicken Breast with Rib Meat in Water
$2.991 grocer
StarKist Premium White Chicken
$3.391 grocer
Bumble Bee Original Chicken Salad Kit
$3.461 grocer