Which prepared meals brand owns the most shelf in San Francisco?

bi-rite market, with 15% of the shelf across 41 brands total.

How is the prepared meals shelf positioned in San Francisco?

13% of products lead with "Plant-Based", followed by Vegetarian (11%). Store brands hold 22% of the shelf.

Is there whitespace for a new prepared meals brand in San Francisco?

Fragmented — opportunity scores 56/100 across 41 brands and 3 grocers.

aislewho's winning the shelf

all markets›Prepared Meals

San Francisco · 3 grocers · Fragmented

the prepared meals aisle

San Francisco's prepared meals aisle is a fragmented shelf spread across many brands: 256 products from 41 brands across 3 grocers. bi-rite market owns the most shelf — 15% of SKUs, ahead of primavera. Store brands hold 22%. The shelf leans plant-based — 13% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 56/100).

256

products

brands

$13.88

avg price

$3.72–$23.99

typical range

Zoom in

this aisle breaks into 19 sub-categories — open one for its own shelf report.

Other Deli Meals and Sides · 28 Frozen Pizzas · 18 Prepared Tamales · 17 Prepared Pizza · 12 Frozen Pasta Meals · 12 Shelf Stable Prepared Meals · 12 Prepared Asian Food · 7 Prepared Indian Food · 7 Prepared Pasta Meals · 6 Frozen Indian Meals · 4 Frozen Pot Pies · 4 Prepared Latin and Hispanic Food · 4 Prepared Quiche · 4 Prepared Burritos · 3 Frozen Macaroni & Cheese · 2 Prepared Macaroni and Cheese · 2 Prepared Meals · 1 Frozen Tamales · 1 Frozen Samosas · 1

Who owns the shelf

brands by share of the prepared meals shelf.

15% of shelf39 SKUs

14% of shelf36 SKUs

7% of shelf19 SKUs

5% of shelf13 SKUs

4% of shelf11 SKUs

4% of shelf10 SKUs

alicias tamales los mayas

4% of shelf9 SKUs

rao's

4% of shelf9 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

13%

Vegetarian

11%

High-Protein

Gluten-Free

Organic

Minimally Processed

Low sugar

Vegan

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)5 omitted (no oz size)showing the 24 biggest of 34 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

high

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 22% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →