Scanning the aisle…
Bay Area's other deli meals and sides aisle is a fragmented shelf spread across many brands: 247 products from 82 brands across 16 grocers. Store brands hold 26%. The shelf leans plant-based · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
brands by share of the other deli meals and sides shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 26% · scores 0-100.
the other deli meals and sides products in the most Bay Area grocers · widest distribution first.








the claims products on this shelf lead with · share of SKUs carrying each.