Bay Area · 11 grocers · Own-brand led❄️ heat 27 · COOL
the prepared latin and hispanic food aisle
Bay Area's prepared latin and hispanic food aisle is a fragmented shelf spread across many brands: 55 products from 14 brands across 11 grocers. Store brands hold 49%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 52/100).
55
products
14
brands
$11.92
avg price
$2.69-$24.86
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the prepared latin and hispanic food shelf.
Market structure
54
medBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 49% · scores 0-100.
Top products
the prepared latin and hispanic food products in the most Bay Area grocers · widest distribution first.
Del Real Mexican Rice with Vegetables
$6.992 grocers
Spanglish Asadero Fajita Seasoning
$7.992 grocers
Spanglish Asadero Pollo Asado Seasoning
$2.691 grocer
Hot Beef & Bean Burrito
$2.991 grocer
no image
Mexican Rice
$3.301 grocer
Cheese Enchilada With Beans
$4.991 grocer
no image
Chicken Enchiladas
$4.991 grocer
no image
Berkeley Bowl Taco
$5.291 grocer
no image
Berkeley Bowl Taco
$5.291 grocer
no image
Berkeley Bowl Breakfast Tacos
$6.491 grocer