Bay Area · 8 grocers · Greenfield❄️ heat 27 · COOL
the frozen tamales aisle
Bay Area's frozen tamales aisle is a competitive shelf with clear leaders: 23 products from 8 brands across 8 grocers. tucson tamale owns the most shelf · 59% of SKUs, ahead of bueno foods. Store brands hold 4%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
23
products
8
brands
$9.20
avg price
$0.71-$1.09 /oz
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the frozen tamales shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the frozen tamales products in the most Bay Area grocers · widest distribution first.
Tucson Tamale Tamale, Green Chile Pork & Cheese
$4.004 grocers
Tucson Tamale Tamale, Green Chile & Cheese
$4.004 grocers
Amy's Kitchen Black Bean Tamale Verde
$8.892 grocers
Bueno Foods Green Chile Zucchini Tamales
$11.892 grocers
Bueno Foods Vegan Tamales, Red Chile & Zucchini
$11.892 grocers
Alicias Tamales Pumpkin Mole Tamales
$15.692 grocers
Tuscon Tamale Gluten Free Plant Based Lactose Free Black Bean & Corn Tamale
$5.191 grocer
Sprouts Beef Tamales
$8.991 grocer
Texas Tamale Company Gourmet Pork Tamales 12 Count
$8.991 grocer
Tucson Tamale Green Chile Pork & Cheese Tamales
$9.491 grocer