Which prepared tamales brand owns the most shelf in Bay Area?

primavera, with 73% of the shelf across 11 brands total.

How is the prepared tamales shelf positioned in Bay Area?

2% of products lead with "Gluten-Free", followed by High fiber (2%). Store brands hold 4% of the shelf.

Is there whitespace for a new prepared tamales brand in Bay Area?

Locked up · opportunity scores 72/100 across 11 brands and 12 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Prepared Meals›Prepared Tamales

Bay Area · 12 grocers · Locked up❄️ heat 27 · COOL

the prepared tamales aisle

Bay Area's prepared tamales aisle is a concentrated shelf a few brands dominate: 113 products from 11 brands across 12 grocers. primavera owns the most shelf · 73% of SKUs, ahead of fillo's. Store brands hold 4%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 72/100).

113

products

brands

$15.66

avg price

$0.68-$0.91 /oz

typical range

More in Prepared Meals

Frozen Pizzas · 274 Frozen Pasta Meals · 255 Other Deli Meals and Sides · 222 Prepared Pasta Meals · 102 Prepared Asian Food · 73 Shelf Stable Prepared Meals · 65 Prepared Pizza · 62 Frozen Indian Meals · 48 Prepared Latin and Hispanic Food · 47 Prepared Indian Food · 43 Frozen Pot Pies · 43

Who owns the shelf

brands by share of the prepared tamales shelf.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)

All stores combined.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

med

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 4% · scores 0-100.

Top products

the prepared tamales products in the most Bay Area grocers · widest distribution first.

Primavera Roasted Pumpkin White Cheddar Tamales

$16.498 grocers

Primavera Roasted Green Chile & Jack Cheese Tamales

$16.497 grocers

Primavera Black Bean Bonanza with Black Beans and Jack Cheese Tamales

$16.497 grocers

Primavera Butternut Squash Tamales

$16.497 grocers

Primavera Butternut Squash Tamales With Roasted Green Chiles Corn & Jack Cheese

$16.497 grocers

Primavera Mushroom Spinach & Salsa Tamales With 2 Cheeses

$16.497 grocers

Primavera Mushroom Spinach & Salsa Tamales

$16.496 grocers

Primavera Bbq Chipotle Bean & White Cheddar Tamales

$16.496 grocers

Primavera Roasted Green Chile Tamales

$16.496 grocers

Fillo's Ready To Eat Bean Salsa Roja Tamales - Gluten Free, Vegan

$2.245 grocers

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →

More aisles

Frozen Pizzas Frozen Pasta Meals Other Deli Meals and Sides Prepared Pasta Meals Prepared Asian Food Shelf Stable Prepared Meals Prepared Pizza Frozen Indian Meals Prepared Latin and Hispanic Food Prepared Indian Food

the prepared tamales aisle

More in Prepared Meals

Who owns the shelf

Brand positioning

Market structure

Top products

More aisles

How it's positioned