Bay Area · 20 grocers · Leader-led❄️ heat 27 · COOL
the shelf stable prepared meals aisle
Bay Area's shelf stable prepared meals aisle is a competitive shelf with clear leaders: 227 products from 26 brands across 20 grocers. tasty bite owns the most shelf · 56% of SKUs, ahead of maya kaimal. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 68/100).
227
products
26
brands
$6.51
avg price
$0.41-$0.81 /oz
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the shelf stable prepared meals shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)All stores combined.
Market structure
76
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
32
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the shelf stable prepared meals products in the most Bay Area grocers · widest distribution first.
Maya Kaimal Organic Mild Red Lentil, Butternut Squash & Coconut Everyday Dal
$4.0910 grocers
Maya Kaimal Organic Mild Black Lentil, Tomato & Cumin Everyday Dal
$4.0910 grocers
Tasty Bite Organic Madras Lentils
$3.849 grocers
Tasty Bite Bombay Potatoes
$4.499 grocers
Tasty Bite Organic Coconut Squash Dal
$3.847 grocers
Maya Kaimal Everyday Dal Green Garbanzo, Corn & Coriander
$4.097 grocers
Tasty Bite Organic Channa Masala
$4.497 grocers
Tasty Bite Vegetable Tikka Masala
$4.497 grocers
Maya Kaimal Organic Mild Kidney Bean, Carrot & Tamarind Everyday Dal
$4.997 grocers
Tasty Bite Organic Brown Rice
$3.696 grocers
