Bay Area · 15 grocers · Contested❄️ heat 27 · COOL
the prepared pasta meals aisle
Bay Area's prepared pasta meals aisle is a fragmented shelf spread across many brands: 119 products from 27 brands across 15 grocers. Store brands hold 25%. Verdict: contested · real competition, no single winner (opportunity 57/100).
119
products
27
brands
$13.44
avg price
$3.39-$23.50
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the prepared pasta meals shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
78
highBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0-100.
Top products
the prepared pasta meals products in the most Bay Area grocers · widest distribution first.
Kevin's Natural Foods Pesto Chicken Pasta
$15.994 grocers
Buitoni Italian Sausage Tortelloni Family Size Refrigerated Pasta
$7.992 grocers
The Pasta Shop Pesto & Mozzarella Ravioli
$10.992 grocers
Ripi Beef Short Rib Ravioli with Swiss Chard, Parmesan & Red Wine
$11.792 grocers
Katie's Pizza & Pasta Osteria Hand-Made Pasta Bake
$14.992 grocers
Rana Meat Lasagna
$16.992 grocers
Lemon Capellini With Arugula
$3.001 grocer
no image
L Cuisine Hot Chicken Lasagna
$6.151 grocer
World Market Berruto Spicy Penne Arrabbiata Pasta Cup Set of 2
$6.581 grocer
no image
Cold Pesto Linguine
$7.031 grocer
