Bay Area · 16 grocers · Niche❄️ heat 27 · COOL
the frozen macaroni & cheese aisle
Bay Area's frozen macaroni & cheese aisle is a niche shelf with only a handful of brands: 47 products from 4 brands across 16 grocers. The shelf leans high-protein · 4% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 72/100).
47
products
4
brands
$9.38
avg price
$0.41-$0.89 /oz
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the frozen macaroni & cheese shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
High-Protein
4%
Plant-Based
4%
Low sugar
2%
Muscle & Performance
2%
Not vegan
2%
Seed-Oil-Free
2%
Market structure
20
lowBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen macaroni & cheese products in the most Bay Area grocers · widest distribution first.
Amy's Kitchen Macaroni & Cheese
$5.8913 grocers
Beecher's Handmade Cheese "World's Best" Mac & Cheese
$13.9910 grocers
Stouffer's Macaroni And Cheese Single Serve Frozen Entrees For One Easy Frozen Dinners
$4.899 grocers
Stouffer's Macaroni And Cheese Large Size Oven Or Microwave Dinner Easy Frozen Dinners
$7.996 grocers
Stouffer's Macaroni & Cheese
$9.993 grocers
Lean Cuisine Comfort Cravings Macaroni & Cheese Frozen Entrée
$5.292 grocers
Stouffer's Frozen Meal Pepperoni Pizza Macaroni Cheese
$4.991 grocer
Stouffer's Cheeseburger Mac & Cheese
$4.991 grocer