Bay Area · 22 grocers · Fragmented❄️ heat 27 · COOL
the frozen pizzas aisle
Bay Area's frozen pizzas aisle is a fragmented shelf spread across many brands: 615 products from 66 brands across 22 grocers. digiorno owns the most shelf · 18% of SKUs, ahead of red baron. Store brands hold 5%. The shelf leans high-protein · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
615
products
66
brands
$12.88
avg price
$0.41-$1.45 /oz
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the frozen pizzas shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)11 omitted (no oz size)All stores combined.
Market structure
97
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the frozen pizzas products in the most Bay Area grocers · widest distribution first.
Vicolo Original Corn Meal Crust Roasted Mushroom Pizza
$10.4916 grocers
Amy's Kitchen Cheese Pizza
$9.4911 grocers
Amy's Kitchen Margherita Pizza
$9.4910 grocers
DiGiorno Small Pepperoni Traditional Crust Frozen Pizza
$4.998 grocers
Amy's Kitchen Spinach Pizza
$9.498 grocers
Rao's Made For Home Uncured Pepperoni Frozen Pizza
$12.998 grocers
Del Popolo Potato & Rosemary Wood-fired Pizza
$15.998 grocers
Del Popolo Margherita Wood-fired Pizza
$15.998 grocers
DiGiorno Four Cheese Frozen Personal Pizza On A Hand-Tossed Style Traditional Crust
$4.997 grocers
DiGiorno Frozen Pizza
$6.997 grocers
