San Francisco · 3 grocers · Contested
the frozen pizzas aisle
San Francisco's frozen pizzas aisle is a fragmented shelf spread across many brands: 25 products from 10 brands across 3 grocers. pizzeria delfina owns the most shelf — 20% of SKUs, ahead of del popolo. The shelf leans gluten-free — 24% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).
25
products
10
brands
$16.03
avg price
$7.79–$23.99
typical range
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Who owns the shelf
brands by share of the frozen pizzas shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
24%
High-Protein
16%
Vegetarian
12%
Muscle & Performance
12%
Plant-Based
12%
Minimally Processed
8%
Seed-Oil-Free
8%
Not vegan
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
43
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.