Bay Area · 5 grocers · Contested❄️ heat 27 · COOL
the prepared burritos aisle
Bay Area's prepared burritos aisle is a fragmented shelf spread across many brands: 17 products from 8 brands across 5 grocers. Store brands hold 29%. Verdict: contested · real competition, no single winner (opportunity 48/100).
17
products
8
brands
$10.83
avg price
$3.59-$16.69
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the prepared burritos shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
36
medBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 29% · scores 0-100.
Top products
the prepared burritos products in the most Bay Area grocers · widest distribution first.
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Berkeley Bowl Custom Burrito
$3.591 grocer
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Cold Bean & Cheese Burrito
$4.391 grocer
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Hot Breakfast Burrito
$4.391 grocer
Clara's Kitchen Bean & Cheese Burrito
$5.991 grocer
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United Markets Vegetarian Burrito
$6.691 grocer
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United Markets Chicken Burrito
$7.791 grocer
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United Markets Steak Burrito
$7.791 grocer
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Black Bean & Cheese Burrito
$8.791 grocer
Power Plate Meals Chicken Burrito Bowl
$9.991 grocer
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Berkeley Bowl Super Veggie Burrito
$14.191 grocer