Which prepared pizza brand owns the most shelf in Bay Area?

vicolo, with 78% of the shelf across 21 brands total.

How is the prepared pizza shelf positioned in Bay Area?

2% of products lead with "High-Protein", followed by Low sugar (2%). Store brands hold 12% of the shelf.

Is there whitespace for a new prepared pizza brand in Bay Area?

Leader-led · opportunity scores 76/100 across 21 brands and 14 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Prepared Meals›Prepared Pizza

Bay Area · 14 grocers · Leader-led❄️ heat 27 · COOL

the prepared pizza aisle

Bay Area's prepared pizza aisle is a competitive shelf with clear leaders: 128 products from 21 brands across 14 grocers. vicolo owns the most shelf · 78% of SKUs, ahead of pizza antica. Store brands hold 12%. The shelf leans high-protein · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).

128

products

brands

$12.69

avg price

$0.72-$1.48 /oz

typical range

More in Prepared Meals

Frozen Pizzas · 274 Frozen Pasta Meals · 255 Other Deli Meals and Sides · 222 Prepared Pasta Meals · 102 Prepared Asian Food · 73 Shelf Stable Prepared Meals · 65 Frozen Indian Meals · 48 Prepared Latin and Hispanic Food · 47 Prepared Indian Food · 43 Frozen Pot Pies · 43 Prepared Tamales · 34

Who owns the shelf

brands by share of the prepared pizza shelf.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)2 omitted (no oz size)1 omitted (no image)

All stores combined.

Market structure

high

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 12% · scores 0-100.

Top products

the prepared pizza products in the most Bay Area grocers · widest distribution first.

Vicolo Original San Francisco Corn Meal Crust Italian Sausage Pizza with Roasted Onions

$10.999 grocers

Vicolo Corn Meal Crust Goat Cheese with Tomatoes and Fresh Herbs Pizza

$10.999 grocers

Vicolo Pizza

$10.998 grocers

Vicolo ROMA Margherita With Fresh Basil Roman Style Pizza Crust

$10.996 grocers

Vicolo Original San Francisco Corn Meal Crust Pesto Margherita Pizza

$11.396 grocers

Bolani Spinach Filled Flatbread

$11.595 grocers

Vicolo Pizza, Corn Meal Crust, Uncured Pepperoni

$11.294 grocers

Pizza Antica Cheese Pizza

$17.794 grocers

Vicolo Roasted Mushroom Pizzetta Corn Meal Crust Pizza

$9.793 grocers

Vicolo Original Uncured Pepperoni & Bacon Corn Meal Crust Pizza

$9.993 grocers

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →

More aisles

Frozen Pizzas Frozen Pasta Meals Other Deli Meals and Sides Prepared Pasta Meals Prepared Asian Food Shelf Stable Prepared Meals Frozen Indian Meals Prepared Latin and Hispanic Food Prepared Indian Food Frozen Pot Pies

the prepared pizza aisle

More in Prepared Meals

Who owns the shelf

Brand positioning

Market structure

Top products

More aisles

How it's positioned