Bay Area · 11 grocers · Contested❄️ heat 27 · COOL
the prepared macaroni and cheese aisle
Bay Area's prepared macaroni and cheese aisle is a fragmented shelf spread across many brands: 36 products from 19 brands across 11 grocers. reser’s main st bistro owns the most shelf · 31% of SKUs, ahead of bob evans farms. Store brands hold 25%. Verdict: contested · real competition, no single winner (opportunity 67/100).
36
products
19
brands
$9.64
avg price
$4.59-$18.27
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the prepared macaroni and cheese shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
65
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 25% · scores 0-100.
Top products
the prepared macaroni and cheese products in the most Bay Area grocers · widest distribution first.
Reser’s Main St Bistro Macaroni & Cheese, Signature, Family Size
$5.993 grocers
Panera Bread Mac & Cheese Microwave Meal (Vegetarian)
$7.993 grocers
Bob Evans Farms Macaroni & Cheese, Family Size
$5.992 grocers
Rana Chicken Mac & Cheese
$15.992 grocers
Good & Gather White Cheddar Macaroni & Cheese
$4.591 grocer
Good & Gather Macaroni & Cheese
$4.591 grocer
no image
Mom's Homemade Mac & Cheese
$4.891 grocer
Bob Evans Farms Macaroni & Cheese
$5.991 grocer
Signature SELECT Macaroni & Cheese
$5.991 grocer
Bob Evans Farms Tasteful Sides Singles Macaroni & Cheese
$5.991 grocer
