Scanning the aisle…
Bay Area's frozen indian meals aisle is a competitive shelf with clear leaders: 161 products from 14 brands across 16 grocers. deep indian kitchen owns the most shelf · 44% of SKUs, ahead of sukhi's indian. Store brands hold 1%. The shelf leans high-protein · 1% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the frozen indian meals shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the frozen indian meals products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.