Bay Area · 4 grocers · Niche❄️ heat 27 · COOL
the ready to cook meals aisle
Bay Area's ready to cook meals aisle is a niche shelf with only a handful of brands: 11 products from 4 brands across 4 grocers. Store brands hold 55%. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 45/100).
11
products
4
brands
$12.30
avg price
$4.99-$25.66
typical range
More in Prepared Meals
Who owns the shelf
brands by share of the ready to cook meals shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
20
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
45
medLaunch whitespace
room for a new brand
store-brand share: 55% · scores 0-100.
Top products
the ready to cook meals products in the most Bay Area grocers · widest distribution first.
Tasteful Selection Organic Rustic Cracked Pepper Fresh Bite-Size Potatoes
$4.991 grocer
World Market Zevio Stuffed Vine Leaves with Rice
$5.491 grocer
Sprouts Parmesan Stuffed Chicken Breast
$5.991 grocer
World Market Verve Culture Thai for Two Organic Green Curry Kit
$8.391 grocer
no image
United Markets Veal Parmigiana
$9.991 grocer
no image
United Markets Cracked Pepper Steak
$11.091 grocer
Hot Honey Chipotle Chicken Meal
$12.591 grocer
Sprouts Chicken Fajitas Meal
$13.481 grocer
Sprouts Shrimp Scampi One Pan Meal
$15.741 grocer
Sprouts Citrus Herb Salmon One Pan Meal
$18.681 grocer