cappello's
Cappello's is a brand specializing in gluten-free and grain-free prepared meals and bakery products, primarily using almond flour. They offer a range of products including pizzas, pastas, biscuits, and cookie dough, all designed to bring a sense of magic and delight to everyday meals. The brand emphasizes quality ingredients and innovative recipes to create food that is both delicious and accessible to those with dietary restrictions.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 13 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 8 categories · 10 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Cappello's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Cappello's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Cappello's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Cappello's product in stock, cheapest first.
Sold at
Find Cappello's online
Where to find Cappello's · Bay Area
Opportunities
New doors · no Cappello's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Cappello's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Cappello's Buttermilk Biscuits, Gluten Free, Frozen Bread 12.1oz · its most-distributed SKU (1 door) in Sourdough Bread, the biggest opening. The closest open door is Andronico's Community Markets · 3 rivals already on that shelf.
