the feminine care aisle
Bay Area's feminine care aisle is a competitive shelf with clear leaders: 74 products from 12 brands across 7 grocers. natracare owns the most shelf · 49% of SKUs, ahead of the honey pot company. The shelf leans organic · 12% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the feminine care shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the feminine care products in the most Bay Area grocers · widest distribution first.
