Bay Area · 22 grocers · Fragmented
the energy drinks aisle
Bay Area's energy drinks aisle is a fragmented shelf spread across many brands: 669 products from 73 brands across 22 grocers. celsius owns the most shelf · 19% of SKUs, ahead of red bull. The shelf leans vegan · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 52/100).
669
products
73
brands
$5.23
avg price
$0.16-$0.45 /fl oz
typical range
More in Sports & Energy Drinks
Who owns the shelf
brands by share of the energy drinks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)11 omitted (no fl oz size)All stores combined.
Market structure
98
highBrand competition
how many brands compete
94
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the energy drinks products in the most Bay Area grocers · widest distribution first.
Celsius Sparkling Watermelon, Energy Drink
$2.9911 grocers
Monster Energy Original Energy Drink
$3.1910 grocers
Celsius Sparkling Fuji Apple Pear, Energy Drink
$2.799 grocers
Red Bull Sugar Free Energy Drink
$2.899 grocers
Red Bull Energy Drink
$2.899 grocers
Celsius Sparkling Orange, Energy Drink
$2.999 grocers
CELSIUS Sparkling Peach Vibe, Energy Drink
$2.999 grocers
Red Bull Sugar Free Energy Drink
$3.799 grocers
Red Bull Energy Drink
$3.799 grocers
Celsius Sparkling Kiwi Guava, Energy Drink
$2.998 grocers
