the other dips and spreads aisle
Bay Area's other dips and spreads aisle is a fragmented shelf spread across many brands: 271 products from 63 brands across 20 grocers. bitchin' sauce owns the most shelf · 34% of SKUs, ahead of haig's. Store brands hold 4%. The shelf leans vegetarian · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
Who owns the shelf
brands by share of the other dips and spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the other dips and spreads products in the most Bay Area grocers · widest distribution first.
