Bay Area · 19 grocers · Fragmented🔥 heat 70 · HOT
the coffee pods aisle
Bay Area's coffee pods aisle is a fragmented shelf spread across many brands: 248 products from 39 brands across 19 grocers. peet's coffee owns the most shelf · 63% of SKUs, ahead of san francisco bay coffee co.. Store brands hold 9%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 78/100).
248
products
39
brands
$20.19
avg price
$2.99-$45.09
typical range
More in Coffee
Who owns the shelf
brands by share of the coffee pods shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)7 omitted (no ct size)All stores combined.
Market structure
89
highBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the coffee pods products in the most Bay Area grocers · widest distribution first.
Peet's Coffee French Roast, Dark Roast Single Serve Coffee Pods
$10.998 grocers
Peet's Coffee Major Dickason's Blend, Dark Roast Single Serve Coffee Pods
$10.998 grocers
Peet's Coffee Decaf House Blend, Dark Roast Single Serve Coffee Pods
$10.998 grocers
illy K-Cup Coffee Pods, Classico Medium Roast, 100% Arabica Coffee
$12.698 grocers
Peet's Coffee Espresso Capsules, Nerissimo Intensity 11
$9.697 grocers
Peet's Coffee Espresso Capsules, Crema Scura Intensity 9
$9.696 grocers
Peet's Coffee Café Domingo, Medium Roast Single Serve Coffee Pods
$10.996 grocers
Starbucks French Dark Roast K-Cup Coffee
$16.096 grocers
Peet's Coffee Espresso Capsules, Ricchezza Intensity 8
$9.095 grocers
Peet's Coffee Espresso Capsules, Ristretto Intensity 10
$9.095 grocers
