Bay Area · 19 grocers · Fragmented🌡️ heat 46 · WARM
the frozen burritos aisle
Bay Area's frozen burritos aisle is a fragmented shelf spread across many brands: 209 products from 28 brands across 19 grocers. red's owns the most shelf · 40% of SKUs, ahead of evol. Store brands hold 11%. The shelf leans vegetarian · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
209
products
28
brands
$6.26
avg price
$0.65-$1.20 /oz
typical range
More in Frozen Meals
Who owns the shelf
brands by share of the frozen burritos shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)All stores combined.
Market structure
79
highBrand competition
how many brands compete
87
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the frozen burritos products in the most Bay Area grocers · widest distribution first.
Amy's Kitchen Bean & Cheese Burrito
$4.5913 grocers
Amy's Kitchen Gluten Free Beans & Rice Burrito
$4.3912 grocers
Amy's Kitchen Beans & Rice Burrito Non-Dairy
$4.7910 grocers
Amy's Kitchen Black Bean Vegetables Burrito
$4.9910 grocers
Amy's Kitchen Gluten Free Bean & Cheese Burrito
$4.999 grocers
Red's Burrito, Steak & Cheddar
$2.998 grocers
Amy's Kitchen Southwestern Burrito
$4.998 grocers
Red's Burrito, Grilled Chicken & Cheddar
$2.995 grocers
Red's Burrito, Organic, Bean & Cheese
$2.995 grocers
Red's Burrito, Organic, Chicken Cilantro & Lime
$2.995 grocers
