Bay Area · 13 grocers · Leader-led
the pork rinds aisle
Bay Area's pork rinds aisle is a competitive shelf with clear leaders: 51 products from 7 brands across 13 grocers. 4505 meats owns the most shelf · 74% of SKUs, ahead of Pork King Good. The shelf leans gluten-free · 8% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
51
products
7
brands
$4.91
avg price
$1.56-$4.12 /oz
typical range
Who owns the shelf
brands by share of the pork rinds shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
32
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pork rinds products in the most Bay Area grocers · widest distribution first.
EPIC Sea Salt and Pepper Pork Rinds
$3.894 grocers
EPIC Pink Himalayan and Sea Salt Baked Pork Rinds
$3.994 grocers
4505 Meats Classic Chili & Salt Pork Rinds
$5.294 grocers
4505 Meats Jalapeno Cheddar Chicharrones, Fried Pork Rinds
$2.793 grocers
Mission Original Chicharrones Pork Rinds
$2.993 grocers
Mission Picante Chicharrones Pork Rinds
$2.993 grocers
EPIC BBQ Seasoning Pork Rinds
$3.893 grocers
4505 Meats Pork Rinds With Tajin
$5.293 grocers
4505 Meats Sea Salt Pork RInds
$5.293 grocers
4505 Meats Classic Chili & Salt Chicharrones, Fried Pork Rinds
$2.792 grocers