Bay Area · 6 grocers · Leader-led
the shave cream & gels aisle
Bay Area's shave cream & gels aisle is a competitive shelf with clear leaders: 19 products from 9 brands across 6 grocers. gillette owns the most shelf · 60% of SKUs, ahead of three sisters. The shelf leans organic · 16% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 69/100).
19
products
9
brands
$11.49
avg price
$1.25-$2.07 /fl oz
typical range
Who owns the shelf
brands by share of the shave cream & gels shelf.
How it's positioned
Market structure
39
medBrand competition
how many brands compete
70
highVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the shave cream & gels products in the most Bay Area grocers · widest distribution first.
Dr. Bronner's Lavender, Organic Shaving Soap
$10.993 grocers
Gillette Foamy Classic Shave Foam for Men Original Scent
$6.691 grocer
Gillette Foamy Sensitive Shave Foam For Men, Sensitive Skin
$6.691 grocer
Giovanni Shave Cream, Moisturizing, Cedarwood Collection, Men
$7.291 grocer
Camamu Shaving Soap Silken Goat's Milk
$8.691 grocer
no image
Three Sisters Vetiver Lime Shave Soap
$10.891 grocer
NOW Shave Cream, Natural, Nutri-Shave
$11.091 grocer
Andalou Naturals Shave Cream, Smooth Glide, Men
$11.891 grocer
Aveeno Therapeutic Shave Gel with Oat & Vitamin E, for Dry Skin, 7 oz
$11.991 grocer
Dr. Bronner's Lemongrass Lime, Organic Shaving Soap
$13.091 grocer