Bay Area · 8 grocers · Greenfield❄️ heat 22 · COOL
the frozen popcorn shrimp aisle
Bay Area's frozen popcorn shrimp aisle is a competitive shelf with clear leaders: 32 products from 10 brands across 8 grocers. seapak owns the most shelf · 65% of SKUs, ahead of johnny seafood. Store brands hold 19%. Verdict: greenfield · wide open · room for a new brand (opportunity 87/100).
32
products
10
brands
$11.55
avg price
$5.99-$19.08
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen popcorn shrimp shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
43
medBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
87
highLaunch whitespace
room for a new brand
store-brand share: 19% · scores 0-100.
Top products
the frozen popcorn shrimp products in the most Bay Area grocers · widest distribution first.
SeaPak Jumbo Coconut Shrimp with Orange Marmalade Sauce, Frozen
$9.994 grocers
Waterfront Bistro Coconut Shrimp, with Sweet Chili Sauce
$5.992 grocers
Waterfront Bistro Tempura Shrimp
$6.912 grocers
SeaPak Butterfly Shrimp with Crispy Breading, Easy to Bake, Frozen
$9.992 grocers
Gorton's Popcorn Shrimp
$10.992 grocers
Gorton's Crunchy Breaded Butterfly Shrimp
$10.992 grocers
Northern Chef Shrimp, Gluten Free, Honey Walnut
$11.992 grocers
Johnny Seafood Popcorn Shrimp, Super Sized
$5.991 grocer
Johnny Seafood Beer Battered Shrimp
$5.991 grocer
Johnny Seafood Coconut Shrimp
$5.991 grocer