Bay Area · 7 grocers · Own-brand led❄️ heat 22 · COOL
the other frozen fish aisle
Bay Area's other frozen fish aisle is a fragmented shelf spread across many brands: 40 products from 18 brands across 7 grocers. THE BETTER FISH owns the most shelf · 27% of SKUs, ahead of wilder seafood. Store brands hold 40%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 83/100).
40
products
18
brands
$17.21
avg price
$6.91-$41.53
typical range
More in Seafood
Who owns the shelf
brands by share of the other frozen fish shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
11
lowVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
83
highLaunch whitespace
room for a new brand
store-brand share: 40% · scores 0-100.
Top products
the other frozen fish products in the most Bay Area grocers · widest distribution first.
Gorton's Fish Sandwich
$11.993 grocers
Waterfront Bistro Mahi Mahi Fillet, Wild Caught
$6.912 grocers
Waterfront Bistro Swai Fillets
$7.992 grocers
The Better Fish Simply Skinless Barramundi Fillets
$10.992 grocers
Open Nature Cod Fillets, Wild Caught, Alaskan
$16.992 grocers
Big Easy Foods Catfish Nuggets
$6.991 grocer
no image
Sea Wave Frozen Anchovies Fishing Bait
$7.091 grocer
Nafco Pacific Whiting Fillets
$7.991 grocer
Simply Balanced Swai Fillets
$8.591 grocer
Gorton's Cilantro Lime Taco Tender
$8.991 grocer