the frozen whole shrimp aisle
Bay Area's frozen whole shrimp aisle is a fragmented shelf spread across many brands: 93 products from 28 brands across 15 grocers. waterfront bistro owns the most shelf · 38% of SKUs, ahead of censea. Store brands hold 43%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 82/100).
More in Seafood
Who owns the shelf
brands by share of the frozen whole shrimp shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 43% · scores 0-100.
Top products
the frozen whole shrimp products in the most Bay Area grocers · widest distribution first.
