Bay Area · 7 grocers · Greenfield❄️ heat 22 · COOL
the frozen shrimp aisle
Bay Area's frozen shrimp aisle is a fragmented shelf spread across many brands: 15 products from 12 brands across 7 grocers. santa monica seafood owns the most shelf · 18% of SKUs, ahead of dominick's. Store brands hold 13%. The shelf leans dairy-free · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 76/100).
15
products
12
brands
$21.06
avg price
$6.49-$35.39
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen shrimp shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
5 omitted (no image)All stores combined.
Market structure
49
medBrand competition
how many brands compete
9
lowVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the frozen shrimp products in the most Bay Area grocers · widest distribution first.
Philly Seafood Half Gallon Glass Jar With Lid
$6.491 grocer
Gorton's Garlic Butter Shrimp Scampi
$9.991 grocer
Wild Pat 30-40 Count Peeled & Deveined Wild Frozen Argentine Red Shrimp
$12.991 grocer
Red Lobster Shrimp, Cheddar Bay Biscuit
$13.991 grocer
Premier Gold 21/30 Count Wild Caught Frozen Peeled & Deveined Raw Gulf Shrimp
$13.991 grocer
Dominick's Gulf Shrimp 26/30
$19.291 grocer
Kirkland Signature Tempura Shrimp, 2.35 lbs, 30-count
$22.381 grocer
no image
True North Seafood Argentine Red Broken Shrimp
$23.591 grocer
no image
Vanoni's Ez - Peel Fiesta Frozen Shrimp
$23.991 grocer
no image
Portico Classic Cooked White Shrimp
$27.491 grocer