Which frozen cod brand owns the most shelf in Bay Area?

orca bay, with 56% of the shelf across 8 brands total.

How is the frozen cod shelf positioned in Bay Area?

13% of products lead with "Dairy-Free", followed by Gluten-Free (13%). Store brands hold 25% of the shelf.

Is there whitespace for a new frozen cod brand in Bay Area?

Greenfield · opportunity scores 79/100 across 8 brands and 8 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Seafood›Frozen Cod

Bay Area · 8 grocers · Greenfield❄️ heat 22 · COOL

the frozen cod aisle

Bay Area's frozen cod aisle is a fragmented shelf spread across many brands: 16 products from 8 brands across 8 grocers. orca bay owns the most shelf · 56% of SKUs, ahead of pacific seafood. Store brands hold 25%. The shelf leans dairy-free · 13% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).

products

brands

$15.32

avg price

$1.00-$1.61 /oz

typical range

More in Seafood

Smoked Salmon · 101 Frozen Whole Shrimp · 78 Prepared Fish · 64 Other Frozen Fish · 34 Frozen Fish Sticks · 33 Frozen Salmon · 29 Caviar · 24 Frozen Popcorn Shrimp · 23 Salmon Fillets · 21 Shrimp · 14 Oysters · 13 Frozen Shrimp

Who owns the shelf

brands by share of the frozen cod shelf.

orca bay

56% of shelf5 SKUs

ppacific seafood

33% of shelf3 SKUs

aalaskan leader seafoods

11% of shelf1 SKU

How it's positioned

Market structure

med

Brand competition

how many brands compete

low

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

high

Launch whitespace

room for a new brand

store-brand share: 25% · scores 0-100.

Top products

the frozen cod products in the most Bay Area grocers · widest distribution first.

Orca Bay Cod Fillets

$12.994 grocers

Pacific Seafood Crispy Battered Cod

$9.992 grocers

Red Lobster Cod, Cheddar Bay Biscuit

$13.992 grocers

Sprouts Beer Battered Cod Filets

$8.991 grocer

Waterfront Bistro Cod Fillets, Wild Alaskan

$11.991 grocer

Simply Balanced Skinless Boneless Alaska Cod Fillets

$14.991 grocer

Alaskan Leader Seafoods Wild Caught Alaskan Sablefish Black Cod

$17.991 grocer

Waterfront Bistro Cod Fillets, Wild Alaskan, Family Pack

$19.991 grocer

Kirkland Signature Wild Alaskan Pacific Cod, 5 oz - 8 oz Portion, 2 lbs

$41.041 grocer

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →

More aisles

Smoked Salmon Frozen Whole Shrimp Prepared Fish Other Frozen Fish Frozen Fish Sticks Frozen Salmon Caviar Frozen Popcorn Shrimp Salmon Fillets Shrimp