Bay Area · 4 grocers · Own-brand led❄️ heat 22 · COOL
the oysters aisle
Bay Area's oysters aisle is a competitive shelf with clear leaders: 14 products from 8 brands across 4 grocers. jolly roger owns the most shelf · 29% of SKUs, ahead of drakes bay. Store brands hold 43%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 73/100).
14
products
8
brands
$8.48
avg price
$1.79-$22.99
typical range
More in Seafood
Who owns the shelf
brands by share of the oysters shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
36
medBrand competition
how many brands compete
11
lowVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 43% · scores 0-100.
Top products
the oysters products in the most Bay Area grocers · widest distribution first.
Jolly Roger Fresh Pacific Oysters
$9.992 grocers
no image
Drakes Bay Oysters
$1.791 grocer
no image
Berkeley Bowl Drakes Bay Small Farmed Oysters
$1.791 grocer
no image
Berkeley Bowl Farmed Fanny Bay Oysters
$1.791 grocer
no image
Berkeley Bowl L/F USA Pearl Point Oyster
$1.791 grocer
no image
Berkeley Bowl L/W USA BL Point Oysters
$1.791 grocer
no image
Berkeley Bowl USA L/F Barbecue Oyster
$1.891 grocer
no image
Berkeley Bowl Live Farmed Kumamoto Oysters
$2.791 grocer
Takanobu Fried Oysters
$10.691 grocer
Chuck’s Seafood Pacific Oysters
$11.091 grocer