the salmon fillets aisle
Bay Area's salmon fillets aisle is a fragmented shelf spread across many brands: 25 products from 13 brands across 8 grocers. copper river owns the most shelf · 17% of SKUs, ahead of great american seafood imports co.. Store brands hold 56%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 77/100).
More in Seafood
Who owns the shelf
brands by share of the salmon fillets shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 56% · scores 0-100.
Top products
the salmon fillets products in the most Bay Area grocers · widest distribution first.
