San Francisco · 3 grocers · Niche
the salmon fillets aisle
San Francisco's salmon fillets aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 3 grocers. Store brands hold 7%. The shelf leans dairy-free — 73% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 40/100).
15
products
4
brands
$27.42
avg price
$16.04–$43.59
typical range
More in Seafood
Who owns the shelf
brands by share of the salmon fillets shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
73%
Gluten-Free
73%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
14
lowVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
40
medLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0–100.