Bay Area · 5 grocers · Own-brand led❄️ heat 22 · COOL
the frozen scallops aisle
Bay Area's frozen scallops aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 5 grocers. atlantic capes fisheries owns the most shelf · 50% of SKUs, ahead of coast to coast kitchen. Store brands hold 57%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 71/100).
7
products
6
brands
$27.88
avg price
$9.99-$61.26
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen scallops shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
9
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 57% · scores 0-100.
Top products
the frozen scallops products in the most Bay Area grocers · widest distribution first.
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Open Nature Bay Scallops 60-80 Ct
$9.991 grocer
Coast to Coast Kitchen Frozen Bacon Wrapped Scallops
$9.991 grocer
Atlantic Capes Fisheries 20/30 Count Frozen Peruvian Scallops 16 Oz
$19.991 grocer
Blue Sea Wild-Caught Sea Scallops
$25.991 grocer
Sprouts Wild-Caught Raw Sea Scallops 10/20 Ct
$31.991 grocer
Open Nature Sea Scallops, North Atlantic, Wild Caught, Colossal
$34.991 grocer
Kirkland Signature Raw Sea Scallops, 2 lbs
$62.191 grocer