Bay Area · 5 grocers · Own-brand led❄️ heat 22 · COOL
the frozen tilapia aisle
Bay Area's frozen tilapia aisle is a competitive shelf with clear leaders: 11 products from 7 brands across 5 grocers. sea cuisine owns the most shelf · 80% of SKUs, ahead of tokia. Store brands hold 36%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 77/100).
11
products
7
brands
$16.51
avg price
$8.29-$24.87
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen tilapia shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 36% · scores 0-100.
Top products
the frozen tilapia products in the most Bay Area grocers · widest distribution first.
Sea Cuisine Garlic & Herb Tilapia Fillets
$10.992 grocers
Orca Bay Tilapia Fillets
$8.291 grocer
Simply Balanced Frozen Farm Raised Tilapia Fillets
$9.991 grocer
Waterfront Bistro Tilapia Fillets, Family Pack
$13.991 grocer
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TOKIA Izumidai Tilapia Fillet
$14.191 grocer
Sprouts Farm Raised Tilapia Fillets
$18.991 grocer
Sea Cuisine Tortilla Crusted Tilapia, 2 lbs
$21.141 grocer
Kirkland Signature Tilapia Loins, 3 lbs
$24.871 grocer