Bay Area · 1 grocers · Niche❄️ heat 22 · COOL
the frozen fish cakes aisle
Bay Area's frozen fish cakes aisle is a niche shelf with only a handful of brands: 9 products from 4 brands across 1 grocer. yamasa owns the most shelf · 67% of SKUs, ahead of besides. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 72/100).
9
products
4
brands
$7.85
avg price
$4.79-$13.38
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen fish cakes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
20
lowBrand competition
how many brands compete
6
lowVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen fish cakes products in the most Bay Area grocers · widest distribution first.
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Kibun Hello Kitty Kamaboko Fish Cake
$4.791 grocer
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Yamasa Yasai Tenpura Fried Fish Cake With Vegetables
$5.491 grocer
Yamasa Narutomaki Steamed Fish Cake
$5.891 grocer
Yamasa Red Kamaboko Steamed Fish Cake
$7.091 grocer
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Yamasa Chashu Tenpura Fried Fish Cake With Sweet Pork
$7.091 grocer
Yamasa White Kamaboko
$7.091 grocer
Yamasa Tenpura Fried Fish Cake
$8.291 grocer
Besides Fish Cakes
$10.691 grocer
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Osaki Fish Cake
$14.191 grocer