Bay Area · 22 grocers · Fragmented❄️ heat 22 · COOL
the smoked salmon aisle
Bay Area's smoked salmon aisle is a fragmented shelf spread across many brands: 240 products from 39 brands across 22 grocers. echo falls owns the most shelf · 22% of SKUs, ahead of acme smoked fish. Store brands hold 7%. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 83/100).
240
products
39
brands
$14.44
avg price
$2.21-$5.97 /oz
typical range
More in Seafood
Who owns the shelf
brands by share of the smoked salmon shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)9 omitted (no oz size)6 omitted (no image)All stores combined.
Market structure
89
highBrand competition
how many brands compete
15
lowVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
83
highLaunch whitespace
room for a new brand
store-brand share: 7% · scores 0-100.
Top products
the smoked salmon products in the most Bay Area grocers · widest distribution first.
World Market Fishwife Smoked Salmon with Fly by Jing Sichuan Chili Crisp
$12.9910 grocers
Echo Falls Wild Alaskan Traditional Applewood Smoked Sockeye Salmon
$9.898 grocers
Blue Hill Bay Smoked Wild Alaskan Coho Salmon
$11.097 grocers
Blue Hill Bay Wild Alaskan Sockeye Smoked Salmon
$11.097 grocers
Acme Smoked Fish Nova Smoked Salmon
$5.996 grocers
LASCco Wild Caught Keta Nova Salmon
$6.995 grocers
Echo Falls Traditional Hot Smoked Coho Salmon
$7.995 grocers
Echo Falls Hot Smoked Cracked Pepper Coho Salmon
$7.995 grocers
Acme Smoked Fish Nova Smoked Salmon
$9.995 grocers
Gingrass Smoked Cold-Smoked Steelhead
$12.895 grocers
