Bay Area · 8 grocers · Greenfield❄️ heat 22 · COOL
the frozen fish burgers aisle
Bay Area's frozen fish burgers aisle is a competitive shelf with clear leaders: 13 products from 6 brands across 8 grocers. blue circle owns the most shelf · 33% of SKUs, ahead of henry & lisa's. Verdict: greenfield · wide open · room for a new brand (opportunity 84/100).
13
products
6
brands
$17.21
avg price
$9.99-$28.31
typical range
More in Seafood
Who owns the shelf
brands by share of the frozen fish burgers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
28
lowBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
84
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the frozen fish burgers products in the most Bay Area grocers · widest distribution first.
Henry & Lisa's Salmon Burgers, Wild Alaskan
$13.194 grocers
Good & Gather Wild Caught Alaska Salmon Burgers
$9.991 grocer
Blue Circle Garlic Scallion Salmon Burgers
$14.191 grocer
Blue Circle Frozen Shrimp Burger Original 3.5Oz X 4
$14.191 grocer
Blue Circle Lemon Herb Salmon Burgers
$14.191 grocer
Blue Circle Original Salmon Burger
$14.191 grocer
Passion Foods Laguna Cove Shrimp Burger Patties, 4 oz, 8-count
$14.291 grocer
Trident Seafoods Alaskan Salmon Burgers, 4 oz, 12-count
$24.871 grocer
Rastelli Salmon Butcher Burger
$29.991 grocer